While employed at Fiddlefly I designed a new identity package for their client, Beck Inspects, LLC. – a local home inspection service. Starting with the logo, I came up with a very minimalistic approach that tells the whole story of the business. I also created business cards and an interactive PDF version of the 21-page home inspection documents so the client can now complete his work on an iPad. For the website, the direction I was given was to keep it simple and focus on Richard Beck as a guy you’d like to know and hang out with instead of treating him as just another inspector who doesn’t have any concern for his clients.